Photographs and images Digital marketing and images of individuals: privacy and data protection rules The use of images depicting people is a particularly sensitive matter from the perspective of priva…
Photographs and images The evolution of the right to one’s image. The protection has of the right to one’s image undergone a deep evolution over the years, starting…
Photographs and images Photos and videos of people: copyright rules for use in websites, marketing, and advertising communication The digital age and Artificial Intelligence have revolutionized the ways companies and consumers in…
Photographs and images The extension of the term of protection for photographs to 70 years This is what is provided for in Article 47 of the Italian Law No. 182 of 2 December 2025 (in force…
Photographs and images Image Rights: Advertising Uses of Personal Likeness he exception to the principle requiring consent for the use of a well-known person’s image does not…
Photographs and images Portrait Rights: Exceptions to Consent and Personal Protection The Italian general rule requiring the consent of the person portrayed does not apply when the repr…
Photographs and images Image Rights and Consent in the Reproduction of Personal Likeness In Italy, the protection of "Image Rights" is governed by Articles 10 of the Italian Civil Code and…
Photographs and images Digital watermarks Under the Italian copyright law, photographs are divided into two categories: Creative photographic…
